A well-designed website can help create a good first impression for potential customers. First impressions are everything. You want your website to stand out and more importantly be user friendly. There are a few things to be sure to include in a successful website. Read below to find out a few helpful tips!
Having easy to follow/organized navigation on a website is very beneficial for the overall user experience. Your website should make the process of finding information quick and easy. Having everything a user may need right on the homepage is a great way to make navigation simple.
2. Visual Design
Your design elements should:
- Be consistent with your brand image.
- Include subtle reminders of your brand throughout your site.
- Be simple, clean, and organized.
- Display images and videos that are embedded properly and load efficiently.
Don’t try to cram all the information you want to say about your company in one place. You don’t want to overwhelm potential customers by overloading them with information. Provide them with the most important information they need, such as:
- About/Who you are
- Services/What you have to offer
- How to contact you
- Search feature to find exactly what they are looking for
- Links to social media
- Photo gallery
- Customer testimonials
4. Mobile Friendly
Mobile devices are being used now more than ever. You want your website to be accessible to all demographics of customers. Creating two separate sites, one for mobile use and one for desktop use might be something to consider.
Remember, when your visitors click on your website, it will only take a few seconds for them to form a first impression! This first impression is based solely on what they see and then how easy it is to find what they’re looking for.
Not sure where to start? Reach out to our team of web experts and we can assist you throughout the entire process. We want to help bring your ideas to life!