When it comes to branding, your logo plays a huge part in creating an identity. This is why you want to ensure your logo is equipped for various branding usages, while ensuring the integrity of your logo is intact. This means that you have a pre-approved logo for any possible size, shape, and usage you may come across with design and marketing projects. Take a look at our five suggested logo variations every brand should have.
1. primary logo
The primary logo is the version of your logo that is the most complete and complex. Primary logos can contain details such as the company name, established dates, taglines, and more. This is the logo that you would typically highlight on your signage, company apparel, internal marketing items, and more. A primary logo should convey the purpose of your company and make an impact, learn more about designing a successful logo here.
2. primary logo full color variations
While many primary logos utilize multiple colors, it is smart to have one-color black and white versions. These become handy when you have projects that can only be printed in black & white or if a designer finds a one color option as a cleaner option for a specific project.
3. Secondary logo
Secondary logos are created to provide alternate layout options. Secondary logos typically offer horizontal or vertical stack options. These allow for a greater usage of the logo in unique placements. These logos come in handy for items such as envelopes, artwork with strict dimensions, and placement of logos on promo items (think pens, notepads, etc.)
4. Submark
A submark is the most simplified version of your logo. These are useful for when your logo needs to be scaled down to a small size. Some logos have too much fine detail to properly scale to a smaller size, these are when submarks come in handy.
5. favicon
Favicons are a simple symbol that represents your brand. These are used primarily in browsers to identify your site from all other tabs. These can also come in handy as profile pictures for various social media sites.
Including each of these logo variations ensures consistent branding through various media types and design usage. If you’re in the beginning process of creating a logo, or want to expand your logos capabilities, feel free to reach out to our design experts!