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Navigating the New Poor Richard’s Press Online Storefront – a User Guide

PRP Admin — Mon, 15 Jan 2024 21:50:18 +0000

We have exciting news… It just got easier to shop from PRP with our all new Online Storefront! With over 75 years of experience delivering high quality products to the Central Coast of California, now you can shop the products you know and love from Poor Richard’s Press on any device, anywhere!

Efficiency is the name of the game in this new web storefront, with advanced features like the ability to upload or design your artwork directly on the image of the item, house your uploaded logos in your PRP Storefront account, receive a real time estimate as you adjust the item details, and store jobs in your account for an easy reorder from the click of one button.

Consider this your expert guide to navigating and ordering online through shop.prpco.com

Extra! Informational walkthrough videos on ordering from the PRP Online Storefront are at the bottom of this post!

1. Getting to our storefront

There are a handful of ways our storefront can be accessed, but here are 3 foolproof methods to find our online shop.

1. Button on the top ribbon of prpco.com (our main site, where you’re reading this!) Locate the button titled “Shop Our Products”. Click the button and you will be redirected to the storefront in a new window.

2. Scan the QR code (a quick and easy way to pull up the storefront on your phone!) Using your phone camera app, hold your phone steady pointing at the above QR code until a highlighted link titled “shop.prpco.com” shows on your phone screen. Click the link and your phones default web browser will open up to the PRP storefront.

3. Finding the link in our social media accounts and blog posts! Through our social media bio Linktree you are able to find a group of links from PRP. Locate the “Shop Our Products” link and be redirected to the storefront. Or simply keep an eye out in these company blog and social posts for linked text “shop.prpco.com” (in the light blue) and click it to be redirected.

2. CREATE AN ACCOUNT TO STORE ORDER INFO AND your LOGOS

Welcome to the new PRP storefront homepage! Feel free to browse the available products and click around to gain familiarity. When you get to the home screen for the first time, we recommend going ahead and creating an account on the storefront site.

Use an active email address you have access to, as the entered email address not only serves as your account username but is also the recipient address of all confirmations and communications regarding your order. Whether you are new or an existing client of PRP, creating an account on the storefront will help expedite your online ordering experience. By creating an account, you unlock access to store your logos and artwork in your library, save work in progress in the design studio, gain access to a user dashboard to view the status of your orders and see previous order details at a glance, as well as submit reorders from by the click of a button!

3. Select an item and specify details

Once you’ve found an item you want to order, select your specifications in the item screen. As you make changes, notice that your price will change in real time reflecting the selections. Be sure to fill out all of the required fields. Each product offered on the storefront has slightly varied options, so pay attention to different dimension, color, and number of sides options where applicable. If you’re looking for something specific, you can utilize the search icon on the righthand edge of the top ribbon of the storefront site, or navigate through the dropdown categories to narrow your search.

4. Upload or create a design

Now that you’ve decided on an item, you can upload or create your artwork/logo in the storefront design studio. Simply locate the “Custom Design” button underneath the item details you specified. Once inside the design studio you can directly upload your png, jpg, svg, pdf and tiff files, browse a selection of premade designs, or sift through a provided clip art section. Additionally, there is a simple “Text” option within the design studio that serves as the perfect tool for adding a namedrop to promotional items. This advanced design feature allows you to adjust the sizing and location of your artwork on an image of the item. This designer studio tool is also extremely handy for testing different artwork variations on the item before making a final choice and purchasing. Once you’ve placed a logo or design you’re happy with on your item, navigate to the top right and either save your design to access later or add to cart!

5. Add to cart and place your order

Here’s where it gets really straightforward! Just like ordering from most other online vendors, now that your details are specified, simply select add to cart! Review your items and verify the selected quantities. Fill out the required billing and shipping information as prompted. Another perk to creating your account is that your contact and shipping information is saved within, and auto-populates at checkout each time you log in. Local pickup is an option for clients within the area, otherwise shipping rates are provided at checkout. Complete the prompted fields and submit your order! Once your order has been submitted and received by our team, you will receive an email confirmation.

6. Be on the lookout for your proof

Within 1-2 business days of placing your order, our team will upload a PDF Proof to the order in your account that requires your approval to proceed with the order. This way we can be sure to present you with the most accurate representation of how the product will look in the end. This proof will be accessible from a notification email asking you to “Review Artwork” as well as from your account dashboard on the storefront site under “My Orders”. Please carefully review the proof once received and either accept or reject the proof. There is a “Notes” field within the proof approval section to leave comments, if you are looking to make adjustments to the artwork or its placement, you can reply directly to us in that field, or contact us to make changes. Once the proof is approved your order is pushed to production.

7. Await your order completion notification

After your proof is approved you can expect our production team to have your products ready for you in 5-10 business days. You will be notified via email when your order is ready to be picked up or has been shipped!

One of the best features of the PRP online storefront is the convenience provided for locating your previous order details, package tracking and quickly reordering.

8. NOT SEEING WHAT YOU’re looking for?

Not seeing what you’re looking for? While our site is frequently being updated with the latest popular product options, we continue to offer more options in house not listed on the PRP storefront. To inquire about an item or product not found on the storefront, feel free to reach out directly to Poor Richard’s Press through either our Contact Us or Request A Quote pages.

In conclusion

Now you have been given a quick walkthrough and are prepared to explore and order from the new PRP Online Storefront.

Experience and utilize the convenience that our storefront has to offer! Browse products and view real time estimates while brainstorming marketing collateral with your team, upload or create artwork and play with the positioning on the virtual item itself within the design studio, order hats and water bottles for the crew as soon as the idea is sparked (even if it’s outside of normal business hours), view and store logos and past jobs in your account to quickly access previous projects and reorder at the click of a button!

If you have any questions, please feel free to contact us. We are here to help!

View the informational walkthrough videos below!

The post Navigating the New Poor Richard’s Press Online Storefront – a User Guide first appeared on Poor Richard’s Press - Printing Services in San Luis Obispo, Santa Maria, Paso Robles.

The Psychology of Promotional Products: How to Influence Customer Behavior

PRP Admin — Fri, 08 Dec 2023 09:00:54 +0000

In the bustling world of marketing, businesses are constantly seeking innovative ways to capture the attention of potential customers and drive brand loyalty. Amidst the digital advertising era, one age-old strategy continues to stand the test of time: promotional products. Whether it’s a branded pen, a custom tote bag, or a personalized keychain, these tangible giveaways have a remarkable influence on customer behavior. In this blog post, we delve into the psychology of promotional products, backed by facts and statistics, to help you harness their power for your brand.

1. the Reciprocity Effect

One of the key psychological principles at play with promotional products is the reciprocity effect. This concept suggests that when someone receives a gift or favor, they feel an innate obligation to reciprocate. In the world of marketing, this translates to customers feeling more inclined to engage with your brand when they receive a promotional product. According to a study conducted by the Advertising Specialty Institute (ASI), 85% of consumers remember the advertiser who gave them a promotional product, and 58% of recipients keep them for one to four years.

2. Brand Visibility and Recall

Promotional products act as miniature billboards for your brand. When customers use or display these items, they inadvertently increase your brand’s visibility. A survey by the Promotional Products Association International (PPAI) found that 89% of consumers can recall the advertiser on a promotional product they’ve received within the past two years. This level of recall far surpasses that of other advertising mediums.

3. Building Emotional Connections

Emotional connections with a brand are pivotal for long-term customer loyalty. Promotional products can help foster these connections by tapping into customers’ emotions. Personalized and useful items not only showcase a brand’s thoughtfulness but also trigger positive emotions. A BPMA study reveals that 79% of recipients feel appreciated when given a promotional product, contributing to a stronger emotional connection with the brand.

4. Cost-Effective marketing

In terms of cost-effectiveness, promotional products offer remarkable value for money. Compared to traditional advertising channels, such as television or print media, promotional products provide extended brand exposure at a fraction of the cost. The PPAI found that the cost per impression (CPI) for promotional products is significantly lower than other forms of advertising. For instance, promotional pens have a CPI of less than 1/10th of a cent!

5. Driving Desired Behaviors

Promotional products can be strategically used to direct customer behavior. For example, offering a free reusable shopping bag encourages environmentally conscious practices and can lead to repeat visits to your store. This reusable bag example has additional value as the tote will be reused in other future circumstances and further spread your branding to wider audiences. The American Marketing Association (AMA) reports that promotional products are more effective than coupons in driving desired behaviors, with 83% of consumers stating they are more likely to do business with a brand after receiving a promotional product.

6. Creating Long-Lasting Impressions

Promotional products have a remarkable shelf life compared to digital advertisements that quickly disappear from screens. The tangible nature of these items ensures that they remain in customers’ possession for extended periods, continuously reinforcing your brand’s message. A study by the PPAI found that 63% of recipients pass on their promotional products to someone else rather than discarding them, further extending your brand’s reach.

In Conclusion

In conclusion, the psychology of promotional products is deeply rooted in human behavior, making them a powerful tool for businesses to influence customer behavior, drive brand loyalty, and increase ROI. These tangible tokens of appreciation create emotional connections, enhance brand visibility, and provide a cost-effective marketing solution. So, whether you’re a startup or an established brand, don’t underestimate the impact of a well-chosen promotional product in your marketing strategy. It’s an investment that keeps on giving.

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A Guide To Personalized Gifting

PRP Admin — Fri, 03 Nov 2023 17:22:39 +0000

It’s no secret that meaningful gifts tend to leave a large lasting impact of value on the recipient. One of the best ways to stand out in meaningful ways this holiday season is through gift personalization. Gifts are often used as a token of appreciation, but they can provide deeper emotional and sentimental benefits. An extra level of thought and connection is demonstrated by personalizing the items being gifted. Personalized and useful items not only showcase a brand’s thoughtfulness but also trigger positive emotions. A BPMA study reveals that 79% of recipients feel appreciated when given a promotional product, contributing to a stronger emotional connection with the brand. In this blog post, we will share some of our favorite personalized gift items that we embellish in-house that are fit for showing appreciation to everyone on your gift-giving list.

1. LASER ENGRAVED INSULATED DRINKWARE & ACCESSORIEs

Know your gift recipients go-to beverage? Pick a tumbler that will be utilized frequently by having a general idea of what beverages your employees enjoy the most. Typically, coffee tumblers and water bottles are a safe bet that most will use daily, but depending on the industry or company, wine and beer specific shaped drinkware may be acceptable. Tailoring your choices to the frequencies of the person receiving the gift increases the likelihood of the item being used. When considering colors, it’s always a great idea to seek out drinkware that matches closely to your brand colors. In addition to engraving the logo of your company, consider having their name engraved on the opposite side of the cup to add another personal level to the gift.

2. Embroidered apparel

Tis’ the season for the days to get colder! Logo embellished beanies, sweaters, and jackets all make for great gifts in the winter. It is ideal to pick high quality items that your gift recipient will want to wear many times. In addition to your logo, apparel can easily be personalized by embroidering their name, adding more value to the gift. A quality item featuring the name of the recipient is nearly guaranteed to be cherished and worn for years to come.

3. SPECIAL EDITION APPAREL & ACCESSORIES

Items that are created as a special edition release during the holiday season are a great way for your staff to feel recognized. Special edition leather patch blankets, jackets or hats made specifically for the gifting occasion are a great way to boost morale. Choosing a new medium that differs from retail offerings or the routine basic company logo-wear is a great way to get employees excited about branded apparel. Consider the seasons and the time of year when picking these items. Puffer jackets, blankets, and beanies all make fantastic winter gifts, while trucker hats and tees tend to be more sought after in the warmer months. Special edition insulated mugs are another great item to gift around the holidays.

4. UNIQUE AND SPECIALIZED ITEMS

If most of your gift recipients already utilize a lot of varying drinkware and apparel, take the time to think of a unique item that they would be happy to use in the home or office. A special cutting board with their last name may be the perfect touch to their family holiday celebrations. Notice that your team loves games? Personalizing a mini cornhole set or mancala game with your company logo may be the perfect break-room addition. Soft insulated cooler bags with a leather patch or embroidered logo can make for a fun basket to stuff additional items into, like local snacks or other personalized gifts! Unique gifts showcase creativity from the gift giver and leave quite the memorable impact.

In Conclusion

In conclusion, personalized gift giving hits home with people’s emotions and feelings of appreciation. Not only do gifts featuring your brand’s logo enhance brand visibility, they also often boost morale of the recipient. Tailoring gift choices to relevant themes among your gift recipients shows an extra level of thought was put into the gift, helping them feel seen.

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Leather, leatherette, hair on hide? What do these mean?

PRP Admin — Wed, 31 Mar 2021 17:06:51 +0000

You may have seen some of our social media posts featuring various hat patches, keychains, notebooks, and much more made of three different materials: genuine leather, faux leatherette, and hair-on-hide. But what ARE these materials? And what makes them different?

Before we get too deep into each product it let’s go over why we have such a variety of materials that all can be used for the same things. At Poor Richard’s Press, we strive to offer items that make your brand stand out. Each of these material options are very unique and aren’t as widely offered, making them instantly an eye-catching piece.

Ok so let’s get into it!

genuine leather

All of our genuine leather is, well…genuine! Our leather comes from real cattle and is treated or “tanned” to create unique color options. Also, dependant on how the leather is split, they can have different textures and thickness. We offer four separate leather types: Veg-tan, London-tan, Split, and Chestnut. We offer each of our leathers in two different burn types that can give the same piece two completely different looks.

Genuine leather offers a certain feel of tradition, authenticity, and quality that our faux leather can’t quite match. Because all of our leather comes from cattle, there is a certain uniqueness to every piece. Some pieces might have a slightly different color tone, show scratches or stretch marks, or even have slightly different thicknesses. It is these variances that make patches, notebooks, coasters, or whatever is made from them totally unique and one-of-a-kind!

leatherette

Our faux leathers offer a similar look and feel as our genuine leather but with a much more extensive color palette. Faux leather is durable and water resistant so it is a great option to go on garments or products that might get a little more beat up.

Leatherette not only has a variety of color options, but also can have unique characteristics once lasered such as shiny gold or silver under the top layer. Since these patches are manufactured they have a consistent look, color, feel, and thickness throughout every sheet used. These leatherettes are great for a bold look with a little shine or splash of color.

hair-on-hide

Hair-on-hide is our newest and most exclusive of material options. We get genuine cow hides that range in pattern, hair length, and color. We have mastered the ability to laser-engrave on them to create truly special products. This material is so unique it’s not offered anywhere else locally!

The cow hide speaks for themselves when made into patches, coasters, accessories, and more. Hair-on-hide gives off jaw-dropping, authentic, natural, and an all-around western vibe that cannot be compared to. If you are truly looking to have an item that no one else has, this is the option for you.

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Laser Highlight

PRP Admin — Wed, 02 Dec 2020 20:23:06 +0000

We have a laser!? We are not talking about a laser printer but an actual laser!

How does it work?

The machine uses a beam of concentrated light energy to remove particles from an object. While the laser is running, it targets a small area known as the focal point. This is the singular spot where the light energy is focused to permanently change the materials surface. What we are left with is a high quality, highly detailed mark that is visible to the naked eye.

what can we do with it?

We can laser engrave a variety of products that will help your brand shine.

Some of our most popular laser engraved items are powder coated water bottles and tumblers!

Water Bottles, Tumblers, wine tumblers, Leather patch hats, leather calendars, leather other stuff, glass engraving,

Ready to get started on the laser? Send us an email, come in and see us at 2226 Beebee St., San Luis Obispo, visit prpco.com, or call 805.543.6844 to get a quote.

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