1. Signage

First and foremost you will need ample and attractive signage. What’s the point of anyone coming up to your booth if it isn’t clear who you are or what you do? Having pull up banners, branded tablecloths, posters, signs, etc. let’s potentially interested parties know they should come check out your booth. Be sure to include attractive visuals and designs to catch the eye of those passing by!

2. Branded apparel

You and your team should look just as good as your booth! You are here to impress so looking professional is key. By wearing branded apparel such as polos, vests, jackets, and hats, you are showing that you are proud and confident in your brand. That confidence attracts potential customers to stop by your booth!

3 Giveaway items

Giveaway items are great for multiple reasons. First, they attract people to your booth. If you make an appealing display that clearly shows that you are giving away some awesome giveaway items, people will want to come to your booth to get it. Second, branding your giveaway items allows for brand impressions to be made once they leave your booth. For example, if you’re giving away branded tote bags to everyone who follows you on instagram, they will then carry the bag out allowing all passersby to see your brand. That bag can then be brought with them to the grocery store, to a friends house, or multiple other places where it can make additional impressions!

4. Pamphlets and marketing items

Nothing is worse than having someone come up to your booth and ask a question you can’t answer. Be sure this never happens by having marketing collateral with service and product information. In addition, have business cards handy with a contact for each department someone may ask about. Having marketing items such as pamphlets, business cards, and brochures is crucial in making sure people who come up to your booth have access to all the information you need.

5. interactive displays

Having an interactive display is where you get the chance to REALLY stand out from the crowd! Having an interactive element such as a spin wheel, photo backdrop, cornhole, raffle, or any other creative idea allows for visitors to stay at your booth longer. The longer someone stays at your booth, the more likely they are to want to hear about your business! 

Businesses and organizations are becoming more environmentally conscious, and this trend shows in the promotional products they have been choosing. In fact, ASI’s 2020 Ad Impressions Study found that 46% of consumers have a more favorable opinion of an advertiser if the promo product they received was environmentally friendly.

Sustainable promotional products are not only better for the environment, but are just as high quality and unique as any other option. Looking into these options is smart because consumers not only value receiving nice products, but they also appreciate companies and organizations that align with their values and go above and beyond to make a positive impact.

Click HERE to see some of our eco-friendly options!

2. made in the usa

Similar to the favorability of eco-friendly products, it was found in a study that 53% of people have a positive opinion of an advertiser if the promotional product was made in the USA. For many people, this is viewed as a way to support American businesses and reduce carbon emissions. 

3. customization

Customization is powerful. According to Adweek, customization can increase marketing spend by 30%. By giving clients and customers items with their own branding, colors, and logo on them, they can begin to visualize similar products with their branding. Companies and organizations embrace their individuality, so by providing them with a customized item they can feel as if you appreciate and recognize who they are as a unique brand. 

Keeping these promotional item trends in mind, you can both increase your own brand awareness and target new clients. Need help with designs or ideas? Talk to one of our Promo or Design experts!