In general terms, embroidery is the art of stitching thread to a fabric to create decorative designs. Screen printing (also known as silk screening) is the process of using thick inks to print images and graphics onto a fabric.

Embroidery and screen printing both serve the same purpose, to add a design to a garment or fabric. But the processes, durability, and application of these methods differ.

The processes

Embroidery begins by getting your logo, image, or design digitized into a file that the embroidery machines can read. This is when thread colors can be chosen to best match the look you’re going for. Once the placement and size of the artwork have been determined for the garment, embroidering can begin!

Screen printing begins by separating the file into various layers based on the colors in the image. Each of these color layers are then used as a seperate screen process to layer the colors on top of each other to create the desired look.

So which process should you choose?

Choosing which process you want is dependant on a few different variables and what is most important for what you’re looking for.

• • Cost: When you’re looking for small to midsize logo(s) on an apparel item it is almost always cheaper to use embroidery. For large, full-front or full-back artworks screen printing will typically be the cheaper option.
  • Fabric type: Embroidery is a little more diverse with fabric options than screen printing is. If you have an item with a thick, rough fabric then embroidery will look much nicer than screen printing. On flatter and thinner fabric types, either process can work.
  • Quality: Embroidered logos and designs typically last longer and are more durable. When properly taken care of, screen printing can last just as long.
  • Turnaround time: Due to our in-house equipment, our embroidery services are typically the fastest option.

Looking to start your next embroidery or screen printing project? Contact our apparel experts today!

We are offering a $40* gift basket that solves all of your needs! Budget-friendly? Check! Customizable? Check! Completely unique? Check!!!

Each basket includes:

• A leather patch hat (hat style is subject to availability)
• An engraved bottle opener 
• An engraved leatherette ornament
• Laser-etched water bottle
• Two engraved cork coasters

All of these items get placed into a basket and wrapped up with a bow for the best presentation! The best part? If you want to make additional customizations with the products, what’s engraved, or colors of products we can make it happen. 

*additional costs can apply with additional customization and small quantity orders (less than 12 baskets)

1. simplification

Over the years brands have realized that, in general, simple is better. A logo that is interesting to the eye yet isn’t too overwhelming is easy to recognize and remember. With all of the brands, images, and ads people see in a day, something simple in the chaos can actually stand out! Check out these companies that chose to simplify their logos.

2. soft colors

Historically, logos have often been bright and flashy with in-your-face colors. While this color palette does its job at catching people’s eyes, there is such an overwhelming amount of brands that use these types of colors to where the use of softer colors are becoming more noticable. Soft color palettes are the new way of standing out.

3. creative typography

In line with the simplicity trend, more brands are deciding to use text-based logos with a creative twist. Using unique designs within text can show off the company’s personality and often is entertaining to look at.

4. connect the dots

This new trend stems from another that has been being used more and more over the past few years, simple geometric shapes. This “connect the dots” trend is a fun spin on the simplicity of circles and lines but also can symbolize connectivity. 

5. Negative space

Negative space has been an upcoming trend for a while but has been booming recently. These types of logos often are able to represent multiple meanings or images all wrapped up in one logo. People like negative space logos because it’s almost like a riddle, the first time you look at it, you might just see some text, but the next time you see a hidden image, it’s very intriguing!

6. symmetry

Symmetry is a logo trend that is here for the long run. It is naturally pleasing to the eye looking at something perfectly symmetrical. Symmetry also is inherently clean and elegant.

Now that you’ve taken a look at some of the new and upcoming trends for 2021, you might have a few ideas on what you’d like your new or updated logo to look like. If you think you might need some more advice, don’t hesitate to ask our design experts here at Poor Richard’s Press!