How your business card looks is a key component to marketing your business. You want your business card to stand out and catch the eye of your next customer or anyone who might come across it.

Your business card will quickly communicate to potential customers what your business is all about. It is also a direct reflection of yourself. 

A business card is tangible. It is something that someone can hold onto and share with others. Typical business cards include your name, job title, company name, contact details (phone number and email), your company logo, and even social media handles.

1. Keep it simple

It is easy to get carried away when designing your business card. The simpler the card is to read and understand the more likely you are to gain new customers.

2. Make it legible

Font type and size really do matter! You want to pick the right font type and size that will be easy to read.

3. pick a style that best reflects your business’ personality

For example, if your business portrays a bright and fun personality you might go with a style that includes bright/fun colors and/or shapes! If your business is simple and more serious, maybe a black and white look or neutral colors would be best.

4. quality paper thickness

You want your business card to be a good enough quality that if it gets tossed in their car or purse and they find it a week later it won’t be ruined.

5. Proofreading!

Avoid mistakes by proofreading your business card or even having someone else proofread it before it goes to print!

Your business card is the first initial insight a customer will get at your business, make sure it is worth looking into! 

Here at Poor Richard’s Press we can help you design and print your next business card!

With so many different paper types available, choosing the correct one can be intimidating. Seeking the help of a professional printer can always be a good option as they can guide you through the process and give you samples to feel and look at. But, to get you introduced to the world of paper, we broke down some of the general concepts for you below!

characteristics of paper:

2. Weight

Paper comes in a huge variety of weights, the weight determines the thickness of the paper. Often a heavier-weight paper is used for things like greeting cards, bookmarks, and business cards, while lighter-weight paper is commonly used for letterhead, flyers, and notepads.

3. brightness

Paper brightness is measured on a scale of 0-100, with 100 being the brightest. The brightness of a paper impacts the contrast, how readable an item is, and how ink displays on it. In general, a brighter paper is of better quality than a less bright paper.

4. opacity

Opacity is how transparent a sheet of paper is. This is also measured on a scale of 0-100 with 0 being completely transparent (like tracing paper) and 100 being completely opaque. Opacity becomes especially important when something is printed on both sides of the paper.

paper types:

There are so many different types of paper and new ones are being created every day. Below are some of the most common types used in printing today.

1.matte

This is the most commonly used paper type. This is a non-glossy and smooth finish. Ink dries quickly on this type which avoids smears and smudges.

2. Glossy

Glossy paper is coated with a high-shine polymer, this produces sharp, bright images and text.

3. Bright White

Bright white paper features a non-textured surface with a distinct white coating that brings a professional touch to images and text.

4. Copier and laser printer

This is the type of paper you can get in huge quantities and use for your at-home printer for quick jobs.

5. listing

This paper type is a ream of paper sheets that have perforated seams that get continuously fed into the proper printer type.

6. Photo

Photo paper is a type of glossy paper, however, it is only glossy on one side and has a higher weight, and is brighter.

Need help deciding what paper type to use? No worries, our print experts can assist you every step of the way! Just give us a call or send us an email!